On-Page SEO The Complete Guide FREE Checklist Included

The page meta description is shown on the search engine results page (SERPS). It has to be descriptive, up to 200 characters, and unique for each page. No need to include your domain in the title – There is no need to include your domain name in the title because this is added automatically by Google.

A custom, proactive strategy

Common on-page SEO practices include optimizing title tags, content, internal links, URLs, and other ranking factors. It’s a foundational SEO strategy and an excellent place for beginners to practice SEO. On-page SEO focuses on optimizing visible page elements like content, images, and meta tags to improve user engagement and relevance. Technical SEO involves backend elements such as site architecture, SSL certificates, and XML sitemaps that help search engines crawl and index a website more effectively. Since these improvements occur only on your own website, they’re typically entirely within your (and your team’s) control, and don’t require coordination with other businesses.

AIOSEO will tell you whether you’ve gone over the character limit. You also have the option to create a different title, that will display in search results, than the one on your page. Picking the right keywords can make a big difference when it comes to achieving your online goals. If you have a small business, acquiring that qualified traffic is key to growing brand awareness, conversions, and sales. The URL is a minor ranking signal, but you cannot expect to rank on the BHS Links basis of the words in your domain/page names alone (see Google EMD update).

• Search engines like Google will not refer traffic to websites that are not secure and do not handle users’ data properly (ironic, I know).
• And if you want to manage all the processes more efficiently, try working in sprints and analyzing the results of each work week.
• You can get a quick benchmark of how fast your site loads with Google’s PageSpeed Insights.
• It’s about improving things like your technical set-up, your content, and how user-friendly your site is.

Optimization Checklist:

You’ve learned about on-page SEO’s definition, plus its importance. Now, you’re ready to learn how to do on-page SEO for your website! Keep reading for a beginner’s walkthrough with tips from our SEO checklist, plus resources for learning even more about these on-page optimizations so you can perform DIY SEO. For this reason, when you publish a new page, it pays to internally link from there to other relevant pages. This won’t help the new page’s rankings, but it might help the rankings of the pages you internally link to. Search for your target keyword in Google, open a few top-ranking pages, and eyeball them for commonalities.

As a result, you’ll know exactly what to create content on next. There are some key on page things you should be implementing to improve your site functionality and experience. Check out more of our top SEO tools in this post about 11 SEO tools you should know. Search engines like Google can penalize your website for keyword stuffing.

While on-page SEO is within your control, off-page SEO involves factors influenced by external sources. Review the final layout of your webpage and ensure your content is accessible across mobile and web browsers. We recommend creating a checklist of items to review on each web page before publishing for consistency.