9 SEO examples you can copy and learn from in 2025

While Google doesn’t formally penalize you for having duplicate posts or pages, it can still impact your rankings. Yoast also adds structured data to your pages, meaning all blog posts should appear with the schema Article. Ahrefs has a broken link checker that gives examples of broken outbound links on a website. If so, they were probably referring to dofollow links from other high-authority sites. Getting other sites to link to your content can be very difficult.

The difference between SEO and paid advertising is that SEO involves organic ranking, which has to do with Google’s algorithm and how websites naturally appear to users. Most businesses will hire an SEO specialist or digital agency to help them. There may be some costs involved in effective SEO—hiring a writer or buying a blog, for example— but it’s not as high as paid advertising.

This was the catalyst that helped shift the role of an SEO away from simply trying to game the system, to actually building quality websites. However, while long-form content may work well for some websites, it doesn’t always make sense. For example, If you run a news site, you’ll probably want to push out content quickly to make sure you’re keeping up with events as they unfold. So what’s the appeal of long-form content and why should you create it?

But the biggest issue is that I don’t have a place on my site where a link to their content makes sense. You can either straight up copy these keywords into a spreadsheet. You’ll see everyone that links to those sites… but doesn’t link to you. Which showed me all of that site’s broken external links at the time.

Using First-Party Data to Personalize SEO

• Additionally, as the LinkedIn search engine evolves, the SEO best practices change as well.
• By analyzing the behavior of millions of searchers, Google knows what type of content they expect to see for a particular query.
• For example, most top-ranking pages for “avocado seed” are blog posts serving as how-to guides for planting the seed.
• In this scenario, you’re manually reaching out to websites and recording answers on a spreadsheet.
• When you are looking to increase the volume of customers coming to your store, incoming calls, and online orders, you need to be visible in Google Search.

Improving technical aspects can help search engine spiders crawl your website more effectively, and improve the usability of your site. It’s great having well-thought-out and useful content, but if a search engine can’t crawl your website, it’s likely that very few people will actually see it. Having an XML sitemap is a plus, and can greatly improve the way search engine spiders crawl and find content on your website. Check out the free Technical SEO Site Audit Checklist to quickly check your own website’s technical SEO performance. By optimizing your website’s content, structure, and technical aspects, SEO helps improve its ranking on search engines. A higher ranking leads to more visibility and traffic, which can translate into more leads and sales.

SEO-on page: optimiza las URL

Get a clear idea of what results might be possible—based on what the provider has done for others—as well as how long it will take for the new SEO efforts to start gaining traction. When evaluating SEO service providers, be sure to look at their client portfolio and case studies that detail what they’ve accomplished for others. Pay attention to whether the SEO service specializes in specific industries or audiences and their typical client size.

Link building is the process of acquiring backlinks from other websites to your site. It’s important because backlinks are one of Google’s top three ranking factors. On-page SEO is where you optimize the content on your page to rank higher on search engines.

If you’re not already familiar with the basics of SEO, this is where you should start. You need to understand how search engines work and the four main facets of SEO. Rather than buying links, I’d recommend starting with our guide to link building. In this article, you will learn about the process used by marketers to optimize your website for search engines like Google, Bing, Yahoo, and many others. Experience in SEO Anomaly digital marketing, digital communication, media journalism, CRM management with Hubspot, creation of global content strategy, workflows and lead nurturing.

Search engine optimizers (SEOs) optimize websites to help them rank higher on SERPs and gain more organic traffic. A search engine optimizer is a highly specialized content strategist who helps a business discover opportunities to answer people’s questions about their respective industries. Yes, SEO is a marketing skill because it involves optimizing a website’s content and increasing traffic through strategic actions.