8 Steps to a Truly Traffic-Generating SEO Strategy

Focus on long-tail keywords that align with your target audience’s search intent. It’s a digital marketing strategy that uses content marketing and user experience (UX) optimization to appeal to people and search engines. What’s more, 91% of websites get no search traffic because they’re not ranking for any relevant keywords. As a marketer, you must have a strategy to insert yourself into your audience’s online experiences. Developing topic clusters is a forward-thinking approach to SEO that focuses on creating content around a central theme or topic, rather than individual keywords.

Many of these factors also contribute to a positive user experience. And if you want a few of these handy outlines, I recommend checking out my guide to writing blog posts. This guide contains five detailed templates that make creating super high-quality content much easier than starting from scratch. For example, with this list of potential keywords, the keyword “link building” has a high CPC and search volume… but it’s way too competitive.

As a result, these efforts drive more visitors to the company’s website, increasing their chances for more conversions which leads to more customers and more revenue. No doubt, an effective SEO strategy should not only lead to higher rankings but also help you generate more income. Thus, focus on so-called “money” pages, which sell your goods or services.

Of course, some of these keywords won’t make sense for your business. For example, they may target keywords that your customers don’t search for. Or maybe they’re ranking for ultra-competitive keywords that you won’t be able to rank for. For example, when I looked at threads on the topic of “link building”, I noticed terms like “content strategy” and “content strategies”. In addition, search engine optimization analysis provides valuable insights for the PR team.

He likes football, gaming and anything Star Wars related—prequels included, all of it! Ultimately, your priority should always be to provide your audience with what they are looking for, and that only comes through writing engaging and fundamentally naturalistic content. As mentioned already, the Google algorithm gets smarter by the day and using constant human input, continues to better align with our thinking. That being said, there is no clever loophole or magic formula to outwit a search engine, so don’t bother trying.

• This simple Internet marketing strategy allows you to maximize the internal ranking power of your content so you can worry less about off-site factors like link building.
• Whether you’re just getting started with SEO or looking to refine your existing strategy, having the proper support can make all the difference.
• And the best URLs are ones that give your visitors and the search engines a better clue as to what the content is about.
• Finally, tap into your company’s deep reservoir of customer feedback to uncover common questions and concerns.

By their nature, many new keywords will trend for a little while. You might see a spike in traffic for a short period when people are first mass searching for that term. Filtering by average position means you see keywords you’re already ranking for. This just makes it more likely that, when you optimize for them, you’ll rank higher, faster. Studies and original data are, therefore, great ways to build backlinks that help you rank higher and drive more traffic. You can apply this approach for keywords you don’t yet rank for too.

Focus on High-Intent Keywords

You must be aware of what kind of information AI assistants display whenever users type something related to your brand or industry, whether it’s accurate, and so on. Even if you create an effective SEO strategy, it still needs to be reviewed later. Plus, even thorough planning doesn’t prevent you from failure. If you see that your current techniques don’t provide you with the desired results, you should stop and comprehensively analyze your current strategy.

Identify high- and low-performing content

These tools provide the ability to research and analyze keywords en masse. Benefits of SEO for store owners include increased visitors, brand awareness, and sales. But with constant search engine algorithm updates, knowing how to approach search optimization can be difficult.

Cadence helped BHS Links the document processing service provider by securing high-quality backlinks from authoritative industry sources. These backlinks drove direct traffic to the client’s website and proved their credibility in the eyes of search engines. Search Engine Optimization (SEO) is a digital marketing practice that improves your website’s visibility in search engine results.