41 of the Best SEO Tools for Auditing & Monitoring Your Website

Review keyword placement and density to confirm that the content targets relevant search terms without overuse. Use Google Lighthouse or PageSpeed Insights to audit mobile usability and identify issues like layout shifts, tap target sizes, font readability, and responsive design errors. Test across multiple real devices with different screen sizes, operating systems (iOS, Android), and browsers to guarantee consistent performance. Measure page load speed with tools like Google PageSpeed Insights or GTmetrix, focusing on mobile-specific metrics. Verify proper viewport configuration by checking if your site automatically adjusts to different screen sizes without requiring horizontal scrolling or zooming.

• One method is to use a tool like the small SEO tool Link Sleuth, which will scan a site and report any broken links it finds.
• Review all internal (both outbound and inbound) and external outbound links, including their status codes and anchor texts.
• If you have broken internal links, they might indicate that the issue lies with your web design.
• Thorough SEO audits help uncover site issues that may be obstructing search crawler accessibility and indexing.

Reclaim authority by fixing broken pages

If you want to do an audit of your own, Jennifer Slegg has a great piece on the Semrush blog, covering how to get started with doing SEO competitive analysis. One of the outputs of a competitor SEO audit is usually some form of benchmarking which can be used to monitor performance against going forward. Business competitors – It’s likely that most businesses will have a good idea of who their main competitors are (or at least think they do). These will tend to be very similar to their businesses and be in obvious, direct competition. This is another audit that often tends to be merged with other work, but sometimes done as a standalone piece. If you’re looking for step-by-step guidance, then this guide from Jamie Pitman on ‘How to Conduct a Local SEO Audit‘ is a good place to start.

You can use the Index Status report in Search Console to see which version of your site’s URLs are canonicalized. With Screaming Frog, you can analyze up to 500 URLs (if you have more than 500 URLs, you’ll need to purchase a Screaming Frog license). Content is the backbone of any website, so it’s a must for auditing. The journey of a thousand optimizations typically begins with a single step – the SEO audit. Google’s free SEO tools may not have the most straightforward interfaces, but you can do your own string-and-a-tin-can SEO research using only these tools and get more or less the same results.

What is an Enterprise SEO Audit?

Yes, with our paid plans, you can easily set up automated website crawls. “Seobility is an easy to use SEO tool that explains SEO Anomaly in great detail which areas of my website need attention and how to fix any issues.” Set up automated crawls to regularly monitor your site and quickly discover new errors as they appear.

The software also shows URLs blocked by robots.txt, meta robots, and nofollow tags. The Standard and Advanced plans give you 500,000 and 1.25 million crawl credits respectively. Ahrefs is a paid SEO software so you need to sign up for a plan to use the Site Audit tool. You can schedule crawls to run on a daily, weekly, or monthly basis.